Logo culture is a project about the strong appearance that logos have in the fashion industry. While researching this topic I came across the interesting formula, where they sell the image of the brand instead of the products itself, this gave me a more clear meaning why logos take such a dominant role.

By diving into this marketing strategy, i started to collect logos of multinational fashion brands into my own collages. By litterly using these logos, I tryed to create a togetherness of different brand identity’s and a new way of working and perspective on design.

By this i’m challenging myself to create a 'melting pot' of different elements and logos that clash in a way that they would never have brought together in the first place.

Every collage and print asks for a diffrent approach, by the use of a logo. In some of them I tryed new ways of re-framing the logo, by creating a renewed version. In some of the prints I created more a class by merging two competitive labels and in some of them I created a whole new print.